The use of television to raise awareness about date-rape drugs





Title: The use of television to raise awareness about date-rape drugs
1.      INTRODUCTION

The South African Police Services (SAPS) received more sexual offenses reports in the period of 2017/2018 than they did in the previous period, and the highest reports come from Gauteng and Kwa-Zulu Natal. This number is not a true reflection of the reality as many cases still go unreported for many reasons. Rape is an aggressive act and is not about sex (SAPS 2018, Rape Crisis 2018 & Sue et al 2013). The media has been trying to do their part by writing scenes about rape including scenes where drugs or substances have been used in the crime. The media is one of the greatest sources of information and education yet this does not necessarily mean only good information. This blog is therefore about researching the effects of television texts about date-rape drugs in the real world to see if this has positive or negative effects on society.

2.      PROBLEM STATEMENT
More and more women and children are being raped daily in South Africa. Most rape victims were raped by someone they know. The SAPS and Stats SA report that between 2017/2018 about 50 108 sexual offences cases were reported. As already mentioned this does not truly reflect what is happening as many cases go unreported due to fear, stigmatisation and other psychological reasons. Some people are drugged before they are raped and so they do not report the incident as they do not know who raped them which makes them feel they do not have a case (SAPS 2018 & Rape Crisis 2018). There is also the issue of attempted rape reporting. Most people do not report attempted rape because they and their loved ones decide that since the perpetrator failed, no crime was committed. This is not true. The psychological trauma of an attempted rape is just as real and the perpetrator should be reported to prevent him/her to succeed the next time or to succeed in raping someone else.
Media producers have been writing rape scenes into their stories, the most recent plot being the one about the rape of a learner, Lesedi on SABC 1’s Generations: The Legacy. It is perhaps in trying to educate society and report factually about rape that is helping perpetrators to get information they need to achievement their goals such as which drugs to use when they want to rape someone. Mass media campaigns are a good method of raising awareness about social ills as they are able to reach large amounts of people at the same time and drive conversations about issues. There has been an increase in health campaigns in media, especially television, however, the effectiveness of such campaigns has to be questioned. People, at the end of the day, interpret media texts however they want (based on their understanding and knowledge) and they are not forced, regardless of being bombarded with similar texts in media, to adhere to the message (McQuail 2010 & Fourie 2009).

The focus of this research will be on the effectiveness of media texts about rape and use of date-rape drugs to assess whether this use of date-rape drugs in rape cases in South Africa has increased or decreased due to television texts. This research can help writers and content producers to write their scripts and direct scenes differently so that they achieve the results they set out to achieve because as much as the intention may be good, when the process and implementation has not be done correctly, negative outcomes become inevitable.

3.      BACKGROUND
Being a women in South Africa has become dangerous. The recent media reports about the killings of women by their partners or loved ones as in the case of Karabo Mokoena, have not only sent shockwaves through the country but have left women feeling unsafe and terrified. Almost all of us have been affected by this incomprehensible violent crime of rape, either directly or indirectly when the victim is someone we know. “When a woman is killed every four hours, we can no longer remain passive” and this is a stand I join Lou-Anne Daniels (2018) in taking. Daniels (2018) continues to say that as a people, we need “to strive for a society where women no longer have to live in fear”. We need to ensure that perpetrators are held responsible and receive the due punishment. This is my first and most important reason for wanting to conduct this research.
PS: Please check out IOL’s Facebook post on 10 August & the #RURereferenceList
The second reason is that, should the study find that too detailed writing does help criminals be more creative in their planning and execution, writers need to be more creative in their writing where they get the message out without giving criminals all the information they need to do the crime. Not everyone has access to the internet in South Africa and most rape perpetrators would perhaps not have known about date-rape drugs such as Rohypnol had it not been for the media. So the media content producers need to be creative in their edutainment writing so they while they are educating, they do not give criminals ideas as this counterattacks their purpose.
The third reason is as a result of the high numbers of sexual offences reports, the institutions we come into with on a daily basis such as universities need to have stricter drug as well as sexual offences policies and rules. Unannounced raids also need to happen at student resident places on campus so that students can stop bringing drugs to school that will help them rape others. Should this institutions not act accordingly to bringing justice to victims, they should also be counted as accessories to the crime and be punished by law. What is happening at Rhodes University is a good example.  Yolanda Dyantyi is a former Rhodes student who was excluded for standing up for herself as result of being raped at the university and the university did not attend her case and many others which led to their protest that resulted in their exclusion. The only reason the university has started acting is because of the death of Miss Rhodes, Khensani Maseko who wrote “No one deserves to be raped” before she took her life.
Sister, daughter, aunt, grandmother, wife, friend or partner- this is who is raped daily in South Africa and for their sake, DON’T LOOK AWAY!

4.      PURPOSE
The purpose of the study is to investigate the effectiveness of television texts about date-rape drugs to understand the consequences of such texts on society whether they are positive or negative so that media producers can create content that help end the rape crisis in South Africa.

5.      SIGNIFICANCE
Rape happens every day in South Africa and around the world. Rape does not care about race, ethnicity, status or background or professionally, as with the recent media reports shows, rape is also not gender specific. The use of date-rape drugs is also becoming more prevalent, not only in the media but also in society. The plot on Generations is a good storyline (so far) as it shows that the rapist is not always a “dangerous” person who is poor or uneducated. The accused is a white teacher. The media also tends to focus more on the behaviour of the victim to show that she somehow attracted the rapist to her. Thankfully, this is changing as more feminist voices are heard and there is more empathy shown to victims, however, this change is slow and not as pervasive. Social media has also played a role in this change (Serisier 2017 & Brennan 2004). 
The media, in their attempt to raise awareness about sexual offences and what they do to victims, do not always depict the real picture. In addition to possibly making criminals more creative or giving them information about their crimes, such distorted images also spread myths and misunderstandings about rape and other sexual offences. This study can therefore help find out what myths and misunderstandings about rape and use of drugs in rape crimes are and then led to solutions where those myths are corrected (Serisier 20 17).
The media also try to show that false allegations are real and they affect people. The problem is that they spend more time on this storyline than they do on the actual incident when it has happened and the damage done on the victim. Yes, the point is to warn people against falsely accusing someone of such a crime but this also has negative consequences. The time spent on the skepticism storyline leads people in real life to also doubt victims. It also makes victim fear reporting the incident as they are afraid of receiving the same treatment victims on television receive as in the case of Lesedi (Serisier 2017). So the media need to find new ways of delaying with the issue of false accusations and lack of support from loved ones.


What is disturbing is that sexual offences storylines mostly appear around women’s day or as a result of media reports. Why can’t writers and media workers write these storylines comprehensively proactively, not as a response to what happened? This study therefore wants to encourage content producers to be proactive when it comes to writing storylines about rape and other sexual offences.
When it comes to rape, more work needs to be done, especially by researchers. One of my wishes is for researchers in the field or mental health and neurology to find, it is exists, the trigger or the structure or part of the brain that is damage or is involved in such aggressive behaviour. They need to study the brains of perpetrators thoroughly. This can help with finding preventative measures.
In most cases in the media, the rape incident is between a male and a female, therefore the issue of how males and females interact need to be addressed and new identities for these sexes need to be created where the females are not as weak or victims. Parents need to have real, in-depth conversations with their children about sex, sexuality and sexual offences, and not rely on the media to do the teaching for them.

















Brennan, S. 2004. “Keeping the ‘lady’ in line: A media study of the date-rape drug discourse”. Burnaby: Simon Fraser University Libraby

Daniels, L. 2018. “#WeRemeber the women we have lost to gender based violence”. IOL News. https://www.iol.co.za/news/south-africa/western-cape/watch-weremember-the-women-we-have-lost-to-gender-based-violence-16473645

Fourie, PJ. 2009. Media studies: Media content and media audiences. Vol 3. Cape Town: Juta & Co

McQuail, D. (2010). McQuail’s mass communication theory. 6th edition. London: SAGE


SAPS. 2018. “Crime situation in RSA twelve months 01 April 2017 to 31 March 2018”.

Serisier, S. 2017. Sex crimes and the media”. 

Sue, D. Sue, DW. Sue, D. & Sue, S. 2013. “Foundations of abnormal behaviour”. 10th edition. Wadsworth: Cengage learning



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